Unfair Commercial Practices

A major high street retailer was fined £300,000 (not a typo) after admitting it misled customers over whether strawberries on sale were genuinely “half price”. Trading standards officers said the £1.99 strawberries on sale in Sheldon, Birmingham, in 2011 had not been for sale at £3.99 long enough. The store charged the same amounts at its other stores in England and Wales. They admitted four counts of unfair commercial practice at Birmingham Crown Court. The Judge Michael Chambers said the case was “shocking by its very nature” because consumers had a “high degree of trust” in national chains. He said the promotion was “patently wrong and misleading”. The supermarket was told it would also have to pay £65,000 in costs. (August 2013)

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