Tag Archives: Marketing

Unsolicited Marketing Emails

Recently we seem to have had a spate of marketing emails from people without any regard for the rules on privacy! We all make mistakes but a lack of knowledge of the rules puts their business reputation at risk and … Continue reading

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Making unsolicited sales and marketing calls?

If you are going to telephone a business for unsolicited sales and marketing purposes you are legally required to make sure that they are not on the Corporate TPS. The Corporate Telephone Preference Service (CTPS) is the central opt out … Continue reading

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Online endorsements

As business owners we know that a positive online endorsement can help sell our products and services. Checking out blogs, vlogs and other online endorsements is an increasingly common way for people to decide what particular product or service to … Continue reading

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What information do letting agents have to publish?

Section 83 of the Consumer Rights Act 2015 obliges letting agents to publish three pieces of information: Landlord and tenant fees; A statement of whether the agent is a member of a client money protection scheme; and A statement that … Continue reading

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When to use an apostrophe

I don’t know about you but it really bugs me when I see an apostrophe being used incorrectly. If you have a reputation to uphold then the last thing you want to do is damage it by sending out written … Continue reading

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Direct Marketing Rules

The Information Commissioner’s Office provides a great checklist for sending direct marketing material, which can be found here.

Posted in Data Protection, Information Risks, Protecting Reputation, Top Tip | Tagged , , ,

What activities are regulated by the Data Protection Act?

The Act regulates the processing of personal data. Processing means: Obtaining it Recording it Holding it Carrying out any operation on it including: (a) organising, adapting or altering it (b) retrieving, consulting or using it (c) disclosing it by transmission, dissemination or … Continue reading

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What is a legal trading entity?

The legal name of a business is the name of the person or entity that owns it. This is the legal trading entity. If the business is a sole trader then the legal name is the last name with or without … Continue reading

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The Care Home my Dad is staying in has posted his photo on Facebook, is this OK?

When promoting services it is easy to forget that there are rules about how you use photographs of individuals. A photograph of someone is personal data and should only be used with consent. The terms of business of the Care … Continue reading

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What Makes A Perfect Profile Photo

“IMAGE IS EVERYTHING” Life is all about first impressions, Janine Willis and Alexander Todorov. Forming a first impression takes 1/10th of a second. In 1/10th of a second we decide someone’s Competence, Likeability and Influence by possibly viewing a profile … Continue reading

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