We spend a lot of time worrying about the numbers in our businesses; sales figures, production figures, financial figures and so on……
But what about the words? Do we spend as much time worrying about them as we do with figures? Probably not.
Some people do worry about the words because they don’t feel confident in their own writing abilities. There’s nothing wrong with that. We’re all different.
Many of us, however, pay lip service to the quality of the words that we write and subsequently publish. We’re so pressurised by a lack of time, the first thing that goes out the window, is the checking process. Once you’ve pressed the ‘send’ button, it’s gone; mistakes and all. You’ve lost control of it and depending on where you’ve sent it you may not even know who’s going to read it.
For many businesses there is an expectation from their readers for the words that are published to be correct, e.g. those of you in the legal, financial, education/learning & development sectors are expected to ensure that your written material is accurate, professional-looking and above all free from errors.
The first thing that will be damaged as a result of your errors is your hard-earned reputation.
So why don’t we focus on the words we write so much nowadays? Do they not matter? I think they’re equally as important, if not more important than the figures.
‘But you’re a proofreader, you’re bound to say that’, I hear you say. So what?
How do you promote your business?
- You write words for your website
- You write words on a flyer or a brochure
- You write words in a newsletter
- You write words in an advertisement
- You write words in a blog post and on social media
I could go on….
You write a lot more words than you think so let’s give them the TLC they deserve this Christmas.
Here are 5 top tips that you can use to proofread your own writing:
- Print off what you’ve written and put it to one side. Come back to it after a couple of hours.
- Get somebody else to read it – if they’ve got the time.
- Read it out loud.
- Read it backwards.
- If you don’t trust your own ability or knowledge of the English language sufficiently to do it yourself – call in a trained expert.
Working with a proofreader on a regular basis will save you time and money. You’ll be able to use that time to do something more profitable for your business.
By working together, you can be confident that your writing will be conveying the right message and that your customers will have confidence in you and your business.