Category Archives: Top Tip

A collection of tips and helpful hints for business owners

Unsolicited Marketing Emails

Recently we seem to have had a spate of marketing emails from people without any regard for the rules on privacy! We all make mistakes but a lack of knowledge of the rules puts their business reputation at risk and … Continue reading

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Making unsolicited sales and marketing calls?

If you are going to telephone a business for unsolicited sales and marketing purposes you are legally required to make sure that they are not on the Corporate TPS. The Corporate Telephone Preference Service (CTPS) is the central opt out … Continue reading

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Router Hack Risk

Router hack risk ‘not limited to Virgin Media’

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When to use an apostrophe

I don’t know about you but it really bugs me when I see an apostrophe being used incorrectly. If you have a reputation to uphold then the last thing you want to do is damage it by sending out written … Continue reading

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Direct Marketing Rules

The Information Commissioner’s Office provides a great checklist for sending direct marketing material, which can be found here.

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Thinking of outsourcing : do your diligence!

This time of year many business owners look to outsourcing certain activities. This can be a great way of reducing the burden or growing the business. On the other hand the wrong outsourcing partner can cause mayhem and add to … Continue reading

Posted in Crimson Crab, Data Protection, Outsourcing & Employment, Procurement, Protecting Reputation, Reputation Advocates, Reputation Matters, Top Tip | Tagged

Corporate Telephone Preference Service

We have just renewed our subscription for this service. It is a legal requirement for telemarketers not to call a TPS subscribed number. You can register here.

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Sender Score

This gives an indication of how mailbox providers view your IP address and the trustworthiness of it. The providers use a number of things to determine your sender reputation for example: spam complaints, mailing to unknown users, industry blacklists. You can look up … Continue reading

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Privacy Notices

The Information Commissioner’s Office (ICO) has published a new code of practice on privacy notices. The new code is the first piece of ICO guidance that advises on compliance with the Data Protection Act 1998 and the EU General Data … Continue reading

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Crab Insight October 2016

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