Cookie banner frustration

The European Commission has proposed new regulations that would limit the way companies track users on the internet.

Part of that plan would see the removal of website banners that provide disclaimers on cookie policies and instead have the user’s browser preferences automatically apply to each site they visit. In addition companies will need to get explicit consent from a user before being allowed to track their online activities.

If passed, the new rules will come into effect by May 2018.

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