Reputation Matters – Why Good Graphic Design Is Important

This month’s ‘Reputation Matters’ session at the F2 Business Huddle on Friday 9th September is by Reputation Advocate Graham Martin, of Red Pixel Creative. Graham will be giving us his insight on “Why a good graphic design is important”. To whet our appetites Wendy spoke to Graham about designing a flyer.

Wendy: Graham, thank you for your time. Can I start by asking you to explain a little more about what graphic design is please?

Graham: It’s a way of combining photo graphics and text into a branded marketable item used to promote your business

Wendy: So there’s a lot more to it than just printing with pretty pictures!

Graham: There certainly is and there is quite a lot to think about when putting a flyer together:

  1. Firstly you need to consider your market and who or what your product or service is aimed at. This is important to get right to make sure you are selling to the right audience.
  2. Next consider the right message including colours, photographs and content. For example I’d suggest not using bright pink for a builder!
  3. Choosing the right design and style to suit your company image and the market you are aiming at is very important. If you have an existing brand, then develop this further or at that stage introduce a new design to represent your business. If you have already got something in place continue using this for consistency or introduce something that can be a graphical style for every piece of marketing you design thereafter.
  4. Getting the right content together will then make the leaflet work as a complete marketing item, including copy writing, photos and Illustrations. The text and photos should work together to promote your service or product. Also consider breaking your content up with bullet points and sub headings which help to make it easier to read.
  5. Finally getting the print right – consider how you are going to use the materials e.g. Direct mail, hand delivery or a promotional pack. The quality of the finish is more important for a hand delivery than a bulk direct mail campaign.

Wendy: Thank you Graham that was really helpful. I’m looking forward to hearing more from you at the F2 Business Huddle.

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