Southern Entrepreneurs



10 February

10am to 1pm

1st of 3 modules

Digital Skills is a brand new, tailor-made suite of training programmes specifically designed to help small businesses develop their knowledge of the internet, social media and benefits of getting their business online

From developing a website to using email marketing and social media, the Digital Skills programme will equip small businesses with the confidence, skills and tools they need to benefit from the rapid growth of e-tailing and ultimately increase their bottom line.

Three training modules are all you need:

Module 1
– 10 February 2016

Understand your Customer and Digital Marketing – covers the important basics of marketing right through to online channels. This module will:

  • Help you understand the importance of knowing your customer and their lifetime value
  • Give you the tools to develop a clear digital strategy which will build customer loyalty
  • Help you understand different digital marketing channels and how to use them successfully

By the end of the session you will be able to articulate what your marketing and digital strategies are, develop a marketing plan and understand how to benefit from a marketing planner.

You will be able to purchase a comprehensive delegate workbook and have access to a series of downloads (detailed information and templates to use in developing your online strategies). The cost for the work book will be £40 plus vat. This work book covers all 3 modules.
Key benefits
The Digital Skills suite of training programmes will help you:

  • Increase your online presence and become more competitive
  • Develop your multichannel expertise
  • Find and engage with new customers
  • Increase your customer base
  • Widen your geographical reach
  • Access new markets
  • Improve sales and profits

Who should attend?

  • Small business owners and managers
  • Market traders
  • Start-up
  • Entrepreneurs
  • Sole traders

Delegates completing the three Digital Skills modules may be eligible to receive the iCQ Level 2 Award in Digital Marketing Using Social Media qualification

Cost £35 per module. You may attend all 3 modules or just the ones that interest you. The second and third modules are:

24 February

22 March

Find out more and book your place

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