Southern Entrepeneurs Bordon Networking
TODAY – 28 Jan 2016 18:00 – 20:00
Venue: Bordon Working Mens Club – BORDON
Business networking in Bordon, Petersfield. Whitehill area.
Tonight is an information evening with guest speaker and lively networking.
Tonight’s talk is:
Headlines 101: ensuring you know how to grab the attention of your target market
Persuasive marketing will contain certain elements time and time again. Whether you’re writing a sales letter, a brochure, a press release, a website, a blog post, or even a speech, the structure will determine its effectiveness.
Key to engagement is the headline element as this is all about grabbing attention. It’s a noisy world out there so if you can’t capture the attention of your target client or customer your marketing piece is going to fail completely.
To help you get the most out of any marketing you do in 2016 this short talk by marketing consultant Jane Buswell will reveal
- Two structures which will help you create an effective headline
- 8 time tested headline categories that apparently compel action and rake in the sales and
- A framework for checking that you’ve got it right
She will also provide instructive handouts for all those who attend.